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Research papers

The meaning of sales promotion to the public

We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Authors: Giuseppe Minoia, Germano Calvi
Company: GfK
June 15, 1991
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Citation

Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-meaning-of-sales-promotion-to-the-public